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Bluetooth SIG Releases Latest Bluetooth Brand Usage Guide

2019-10-15

The Bluetooth SIG recently released the revised Bluetooth Brand Usage Guide, which is a Bluetooth trademark guide that is attached to the Bluetooth Trademark License Agreement and is binding on all members of the Bluetooth SIG. All member companies are required to follow the Bluetooth trademark guidelines. Use the Bluetooth trademark.

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01. Revised Content

The revision of the Bluetooth Trademark Usage Guide is mainly related to the following:


● Change the position, size and color of the registered trademark symbol "®" in the Figure Mark

When using the Bluetooth logo, the registered trademark symbol "®" is changed from superscript on the right to subscript on the right, and the registered trademark symbol "®" is also reduced in size. The font color of the registered trademark symbol "®" is changed from the previously unified black color. Consistent with the background color in the logo.

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● Specifies the minimum size requirement for the use of the Bluetooth logo

Previously, the Bluetooth logo trademark was used without a quantitative size requirement. It is now required to have at least 8 mm width for flat printing and 30 px wide at 72 DPI for digital display.


● Specifies the minimum size requirement of the Combination Mark

Previously, the Bluetooth combination was not used for quantitative size requirements. It is now required to have at least 8 mm width for flat printing and 30 px wide at 72 DPI for digital display.

It should be noted that the change in the position, size and color of the registered trademark symbol "®" in this revision of the Bluetooth Trademark Usage Guide is only for the Bluetooth logo, and the word mark and the combined time stamp registered trademark symbol "®" remain unchanged.



02. Conditions of use


Legal use of the Bluetooth trademark must meet the following conditions:

1. Register as a Bluetooth SIG member

2. Complete the Bluetooth Qualification Process using a Bluetooth branded product

3. The use of the Bluetooth logo complies with the provisions of the Bluetooth Trademark Usage Guidelines.


03. AGC advice

AGC recommends that manufacturers using the Bluetooth trademarks implement the latest trademark use regulations in their products as soon as possible to avoid the risk of infringement of Bluetooth trademarks.

As a leader in the Bluetooth certification and technology services industry, AGC has been closely following the development of Bluetooth wireless technology and the update of test certification requirements to ensure that our customers can properly handle and avoid the risks involved.



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